What once began as a small trading company has developed over the past few years into an established hygiene wholesaler, reliably supplying facilities from care, medicine, laboratory, gastronomy, and cleaning with high-quality products.

With increasing demand and a continuously growing range, it became clear: Our company has the structures, competencies, and quality standards to reach new customers beyond national borders in the future. Participation in the funding program GO International of the Free State of Bavaria helps us to strategically prepare, professionally implement, and sustainably develop this step.

Our project is based on clearly defined development areas and aims to make the brand Altruan visible and establish it in international markets in the long term:

Market entry:
Identification, analysis, and addressing of new target markets in Europe as well as the development of tailored sales and communication strategies.
Digital marketing & international branding:
Building a multilingual online presence, international SEO optimizations, and the creation of market and product-specific information and marketing materials.

The international development of our company not only strengthens our competitiveness but also creates additional economic value in the region:

• Economic benefit: Expansion of market potentials, risk diversification, and extension of our value chain.
  
• Regional strengthening: New work areas, future-proof qualifications, and long-term job security.
  
• Efficient supply: With increased economies of scale, we can supply healthcare facilities even faster and more reliably in the future – both nationally and internationally.

With the support of the GO-International funding, Altruan GmbH sets an important milestone on its growth path.

Our goal is to combine Bavarian quality standards with a strong international orientation – for secure supply, modern trading structures, and sustainable growth in an increasingly global healthcare and hygiene industry.